Monday, March 15, 2010

Does an Open House sell your home?

I am afraid I have to stick to my guns about this one and say NO!

Having sold property in both Vermont and California, I will say that the attitude towards Open Houses here in CA is slightly different.  The number of Open Houses in the Silicon Valley is insane.  It seems that sellers here still believe that an Open House is an effective part of a marketing plan. Unfortunately the statistics say otherwise....

A National Association of Realtors study found that their success rate is a mere 2%.

The attitude towards Open Houses here seems to be so 'gung ho' that homes often seem to have 2 Open Houses a weekend - both Saturday and Sunday.

I feel for the owners of that home who have to clean up, vacate and find something to do for the whole of their weekend - especially if they have kiddies.

The times that I have heard of an Open House resulting in a contract, was when a home was held 'Open' the first weekend of being on the market.  The home was not available to view until that weekend and therefore brought many people through the door - with and without a Realtor.

If you live in your home and are on the market and you are finding that getting ready for Open Houses every weekend is becoming too much then speak with your Realtor......

I am afraid to say that the facts speak for themselves, an Open House will most likely not sell your home.

If you are considering selling your home and want to chat about a successful marketing plan that doesn't involve you packing up and moving out all weekend then please call me 650 917 4229.


- Stella Abraham, REALTOR

Coldwell Banker Los Altos
95 1st Street,
Los Altos, CA 94022

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